• sun-100-year
  • sun-100-year2

The Vancouver Sun was celebrating their 100 year anniversary and wanted to create a campaign to build awareness of 100 years in print to increase subscriptions for the publication. The Sun prides themselves on their top-notch writing staff and wanted their stories to be the focus of the campaign. The campaign would include inserts inside the daily paper as well as direct mail.

We decided to use these and create ads where the subject was literally jumping of the page to suggest that the stories in the Vancouver Sun gave you another dimension to the story.