Quester Tangent manufactures technology for trains and light transit worldwide. With the use of their technology transit authorities are not only able to track issues with their trains in real-time, they are able to predict problems before they arise.

I thought that if this benefit was personified it would not only visually describe the product benefit, but also stand out in a category that is normally very dry. The ad ran in several trade publications as and tradeshow guides. It got people talking.