Paul Mara is a family run jewellery store located in downtown Victoria, B.C.. They have been selling high end jewellery both locally and internationally since 1987. I created this newsprint ad campaign while working at Copeland Communications.
The ads were needed to promote their annual sale held in February. I decided that cheeky headlines would be a simple way to get some notice in our less-than-racy daily publication. It’s been done before, but not by Paul Mara in Victoria.