I was contracted by Doug Brown of Brand Intervension to co-concept and art direct the 2016 spring campaign for WildPlay. What we decided was missing in the outdoor adventure category was celebrating just how terrifying these activities are to a lot of people. The last type of ad that Doug and I wanted to do was happy smiling people in the sunshine.
The let your fear out to play campaign consisted of multiple images of the elements at the Wildly adventure parks that needed to be photographed in a style that made them look even more frightening than they already are. We decided on a hyper-detail photo style to give the ads a gritty detail. To help us achieve the look we wanted Shawn Talbot was hired as our photographer.