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I was contracted by One Net Inc. to create this print ad series. Valuation Metrics provide analytical tools that help their clients target investors, manage portfolios and enhance investment returns. Essentially, Valuation Metrics takes the guessing out of finding the right investor through the use of their proprietary software technology, saving their clients both time and money.

The ads in this campaign were to run in a financial trade publication. I knew that competitor advertisements would be very dry and lacking fun. To take advantage of this, I decided to create ads that were unusual in the category. I personified the pain-point which helped to simplify the product benefits into a visual.