I was contracted One Net Inc. to create the branding for their client Solidus. Solidus is an open source, ecommerce platform for high volume, complex storefronts. Before I was brought on to the project the client had been through several creatives without settling on any of the designs presented to them. After reviewing the work the client previously rejected I was a bit nervous. Most of what they did not use was full of nice ideas and exicutions.
I spent a few days sketching concepts before realizing I could create an icon of a credit cards stipe by using the right spacing between the I and the D with Solidus set in all caps. After finding the right typeface and some customizing the word mark was complete.