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Paul Mara is a family run jewellery store located in downtown Victoria, B.C.. They have been selling high end jewellery both locally and internationally since 1987. I created this newsprint ad campaign while working at Copeland Communications.

The ads were needed to promote their annual sale held in February. I decided that cheeky headlines would be a simple way to get some notice in our less-than-racy daily publication. It’s been done before, but not by Paul Mara in Victoria.

PaulMaraJewelers.com