Island Collateral and Sales have a massive selection of classic and vintage video games. Being a pawn shop, and not a video game store, they were in need of a campaign to let buyers of these retro games know who and where they are.
Doug Brown and I created these ads together. The series speak directly to an audience who grew up dominating these games in their youth and wanted to re-live the memories as young adults. The finished images are a combination of stock images, digital illustrations and photography I did myself.