The Eves of Destruction are a roller derby league based in Victoria, BC. In 2013 we decided to do a poster campaign that would dramatize the games. I decided to personify the teams with over-the-top, graphic novel styled illustrations designed to appeal to their audience.
I teamed up with illustrator Tammy Dubinsky from Vancouver, B.C. to create this series. The finished designs border on offensive to non-subscribers of the sport. That’s a good thing. Advertising that quietly speaks to everyone is as effective as talking under your breath in an empty room.