This is one of my favourite campaigns I did while working at Copeland Communications. The message was simple: Ellice Recycle will recycle just about anything. The visuals: fun and memorable. The print ads were accompanied by radio spots using the same theme. Messages were left on the Ellice answering machine in the ads asking about recycling very unusual items.
The campaign won two TCAAN awards; T-CANN “Gold Award”, and the T-CANN “Green Award” in 2009.