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This awareness/PSA campaign was created for the CRD of Victoria, B.C. to help educated people about the dangers of wearing dark clothing during Fall and Winter. The ads were designed to be back lit in transit shelters in the downtown core. In the dark, the ads were very effective at communicating their message.

I worked on this project with Doug Brown acting as the creative lead. His entire family,  including his dog, were models for the ads.