I was hired by One Net Marketing to help concept and art direct this sizzle video for a new product from Spirent. The new product, Axon, tests network performance by simulating traffic and measuring latency, jitter, packet loss and more. Results are delivered in real time, for fast network troubleshooting.
Our job was to create an interesting video, targeted to network engineers, who were tiered of constantly trouble shooting network problems on a daily/nightly basis. We came up with the idea that network performance is like music: when it is working it is like a tight music group. When it fails it is like musicians playing out of time. After we had our concept I worked as the design lead creating the assets, sets and art directing the video production.