Athentech, creators of Perfectly Clear, were launching a new product called Lucid. Unlike Perfectly Clear, which is a professional Photoshop plugin for instantly correcting images, Lucid was built for the photo enthusiast. A second video was made for Lucid for iOS, the auto correct for selfies. The audience mostly young females. One Net Marketing hired me to help concept two videos, art direct the shoot, source all of the props, co-produce and co-write the scripts.
The concept the client signed off on is this fun, whimsical, Winnie the Pooh styled narrated series. Both videos were shot in one day in multiple locations in Victoria B.C..