AppLovin serves targeted adversing to mobile users. They needed an ad targeted to mobile game developers to introduce the benefits of their services. One Net Marketing came up with the concept of a cheap-skate gambler who only plays the free tokens then moves on to another game. AppLovin offers the player free tokens for watching branded content.
I was hired me to direct, art direct and co-produce this production. We rented a handful of casino games and slot machines which I used to transform a meeting room into a small casino. This was an ambitious four hour shoot. Luckily I had great talent to work with.